Elspeth Drayton
Digital Marketing Manager &
Content Writer
Email elspethbdrayton@gmail.com
Address Los Angeles, CA
ABOUT
Elspeth Drayton is an experienced digital marketing manager, copywriter, and content strategist. Currently working as marketing and social media manager at a nonprofit in Los Angeles.
Elspeth has a knack for data-driven storytelling and increasing engagement across audiences and platforms.
Théo van Rysselberghe, Citronniers à La Mortola (1921)
WRITTEN WORKS
Book reviews (selected)
A review of Breathing Fire by Jamie Lowe. A disturbing portrayal of America’s exploitative prison system and the incarcerated women fighting California’s wildfires. Click here.
A review of White Feminism by Koa Beck. A timely, compelling dissection of feminism's reliance on consumerism and useful suggestions for paths forward. Click here.
A review Devils, Lusts, and Strange Desires by Richard Bradford. The potential for a nuanced analysis of Patricia Highsmith’s complicated life is clouded by a sanctimonious tone. Click here.
A review of Pain and Prejudice. An informative study of cisgender female care in medicine, from hysteria to Covid-19, with a focus on chronic pain. Click here.
Short Form Content (selected)
Save the Children 100 Days of Reading Campaign. Click here.
Social Media
Baby2Baby Instagram, Twitter, Facebook and LinkedIn.
Long Form Content (selected)
The Marie Kondo Komono Category Explained. Click here.
Comparing Top Online Marketplaces of 2018. Click here.
6 Things to Consider When It's Time to Move in Together. Click Here.
Ultimate KonMari Checklist Guide. Click Here.
NB: The articles listed above have been retrieved from Wayback Machine, as the posts were taken down after a company merger. As such, there may be formatting glitches that did not appear in the original articles.
Captions and Content Strategy for Save the Children 100 Days of Reading Global Campaign. Click Here.
WORK EXPERIENCE
Baby2Baby
Social Media Marketing Manager
September 2021 - Present
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Design and execute social calendar across platforms for 300k+ followers; write social copy and manage approval process for successful coordination across internal teams and external stakeholders; coordinate corporate social asks and requirements within editorial calendar; manage paid social campaigns
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Increased Instagram followers by 32k+ in first 3 months in role; adapt posting schedule and content based on data analysis and KPls; doubled average posting rate on Instagram
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Create compelling graphics across social media platforms; update content and graphics on organization's website; coordinate product photoshoots and write newsletters for distribution
Save the Children US
Digital Marketing Manager
February 2021 - September 2021
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Ensured large-scale marketing campaigns on track and hit objectives/KPls; developed and managed campaign timelines to meet deadlines; translated data to tell a story for stakeholders
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Created and optimized CMS for daily social and site content across teams, navigating commitments to corporate partners and talent; managed digital content strategy to ensure campaign clarity and relevance; wrote copy for daily content; managed marketing team projects and priorities
Senior Coordinator
October 2019 - February 2021
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Developed, copyedited, and fact-checked internal and external materials; coordinated feedback for donors and stakeholders in $30m Yemen project; tracked submissions to ensure effective information management
- Increased significant department KPI by approximately 100% to improve project completion, and redesigned monthly department newsletter
Kirkus Reviews
Book Reviewer
May 2020 - Present
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Read and review non-fiction books for online publication.
Livible, Inc.
Content Strategist & Copywriter
Dec 2018 - Dec 2019
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Created content to improve clarity and customer engagement; scheduled and wrote long and short form copy; collaborated on social campaigns across site, social, and advertising teams
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Analyzed content trends, data, and performance across media channels; utilized SEO to increase customer acquisition
EDUCATION
October 2018
SOAS, University of London
Master of Science in Migration, Mobility & Development Studies
GPA: 4.0 / Distinction
Research-based thesis on the influence of systemic racism and classism on child sex trafficking in the US (Distinction).
You may refer to my academia.edu page for a manuscript of my thesis.
May 2016
Reed College
Bachelor of Arts in Anthropology
GPA: 3.6 / Commended for Excellence in Scholarship
Research-based thesis analyzing the relationship between culture, hegemony, patriarchy and tradition.
Research Assistant to Anthropology Dept. Co-Chair: edited, fact-checked, provided general administration; translated primary source documents from French to English; edited and organized manuscript for publication.
